The rising costs of drag: Canadian performers face financial strain from tariffs, materials, and fewer tips
This article explores the significant financial costs and economic challenges faced by drag queens in Canada. It profiles Sheldon McIntosh (drag persona: Shea D. Laday) and other performers, detailing expenses for wigs, makeup, custom outfits, and heels that can total tens of thousands of dollars. The piece examines how tariffs, rising costs of materials, fewer tips, and the post-pandemic economic climate are making it increasingly difficult for drag artists to sustain their craft. It also touches on the broader cultural and political pressures facing the drag community in Canada.
Key quotes
Point to any wig, any pair of glittering heels or any custom-made outfit in the room of his Toronto apartment devoted to his drag persona, and he'll answer without hesitation: Where he bought it, when he bought it and, most importantly, how much it cost.
There are more than 30 wigs lining the perimeter of the room, dozens of heels lined up beneath them and drawers packed to the brim with makeup.
Every available corner is squished with outfits covered in feathers and sparkles.
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