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Bootstrapped Tech Founder Reflects on Economic Challenges and Industry Pressures

By

surprisetalk

6mo ago· 7 min readenOpinion

Summary

The article is a personal reflection from the founder of Set Studio/Piccalilli, a bootstrapped tech company, discussing the significant challenges faced in the past year. The author attributes difficulties not just to the industry's over-reliance on AI, but to broader economic factors including limping economies, tariffs, political instability, and a severe cost of living crisis. The piece compares the current year's struggles to those of 2020 and reflects on the unique pressures faced by bootstrapped companies without outside funding in a challenging economic climate.

Key quotes

· 5 pulled
Unlike a lot of places in tech, my company, Set Studio/Piccalilli has no outside funding. Bootstrapped is what the LinkedIn people say, I think.
It's been a hard year this year. A very hard year.
I think a naive person would blame it all on the seemingly industry-wide attitude of 'AI can just do this for us'.
It's been a hard year because of a combination of limping economies, tariffs, even more political instability and a severe cost of living crisis.
It's been a very similar year to 2020, in my opinion.
Snippet from the RSS feed
Unlike a lot of places in tech, my company, Set Studio/Piccalilli has no outside funding. Bootstrapped is what the LinkedIn people say, I think. It’s been a hard year this year. A very hard year. I think a naive person would blame it all on the seemingly

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