Yango’s targeted CIS tourism campaign boosts Abu Dhabi bookings
From the article
Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the attention. In response, Yango Ads and the Department of Culture and Tourism–Abu Dhabi developed a highly targeted, data-driven tourism strategy designed specifically for audiences across the CIS market. The […]
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