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How Gulf brands turned the Empire State proposal arrest into a viral marketing trend
A dramatic rooftop proposal that landed two Russian climbers in legal trouble in New York quickly became one of the Gulf’s hottest real-time marketing templates, with brands replacing the couple’s banner with witty promotional messages. What began as an alleged felony atop New York’s iconic Empire State Building has rapidly evolved into one of the […]
Yango’s targeted CIS tourism campaign boosts Abu Dhabi bookings
Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the attention. In response, Yango Ads and the Department of Culture and Tourism–Abu Dhabi developed a highly targeted, data-driven tourism strategy designed specifically for audiences across the CIS m
SRMG Media Solutions signs TikTok advertising partnership in Saudi Arabia
SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has signed a commercial agreement with TikTok to provide brands and agencies in Saudi Arabia with a single access point for TikTok advertising alongside SRMG’s media portfolio. Under the agreement, SMS will serve as an official TikTok Advertising Sales […
VML: The network blending creativity, commerce and technology across the GCC
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The
Almarai reports strong Q2 2026 growth as revenue rises 11%
Saudi food and beverage major Almarai reported strong financial results for the second quarter of 2026, posting double-digit revenue growth driven by robust demand for its dairy and poultry products despite higher operating costs and regional challenges. The company’s revenue increased 11 per cent year-on-year to SAR 5.87 billion in the April-June quarter. R
UAE invites global creatives to turn bold ideas into reality at Cannes Lions
The UAE Government Media Office partnered with the Cannes Lions International Festival of Creativity to launch a campaign inviting creatives, entrepreneurs and innovators from around the world to bring ambitious ideas to the UAE, positioning the country as a place where bold concepts can be transformed into reality. The campaign, developed with IMPACT BBDO,
ABG joins Google’s priority flagger program to strengthen ad safety in GCC
The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving brand safety and consumer trust across the UAE and GCC. The Priority Flagger Program provides participating organisations with a dedicated channel to report Google Ads
Make work worth submitting: Lessons from Cannes
Geetika Sood A quick note before the week swallows all of us again. And since its already yesterday’s news. A week at Cannes Lions, and the thing that stuck with me wasn’t any single piece of work. It was the room. It’s infectious, you sit in it and you want in. To attend, to submit, […]
FP7 McCann Dubai: Where impact beats aesthetics
FP7 McCann Dubai reinforced its position as one of the region’s leading creative agencies after collecting seven Lions at Cannes Lions 2025, the highest tally achieved by a single UAE agency that year. Other honors—MENA Effies: Most Effective Agency Network 2025, and Fast Company: Most Innovative Companies 2025. The agency’s most notable achievement was the