World Supercross Championship Partners with Zag to Build a Culturally Rooted Brand
By
Abbey Bamford
Solid neighbourhood-bakery energy. Trustworthy and warm.
Summary
The article discusses the World Supercross Championship's collaboration with Zag to create a unique brand identity that resonates with its audience, focusing on culture and growth rather than mimicking established sports leagues. The challenge was to elevate a niche motorsport into a global cultural phenomenon.
Key quotes
· 3 pulledThe goal was to create a brand that could grow with its audience, rooted in culture rather than convention.
Sport is a crowded business, and while global leagues like the NFL and Premier League enjoy billion-pound broadcast deals, emerging competitions like the World Supercross Championship have to build from the ground up.
Zag crafted a brand strategy and identity for the World Supercross Championship that's as gritty, distinctive and fan-driven as...
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