World Cup Delivers Strong U.S. Ratings Windfall for Fox, Telemundo, and Peacock
By
Cynthia Littleton
Summary
The FIFA World Cup tournament has delivered unexpectedly strong viewership ratings for Fox Sports, Telemundo, and Peacock in the U.S., despite concerns about political polarization, nativism, and competition with America 250 celebrations. After 25 days of the 39-day competition, the event has proven to be a significant audience and sponsorship windfall for the broadcasters holding English and Spanish-language rights, enjoying pop culture sizzle and stronger-than-expected engagement from American sports fans.
Source
VarietyWorld Cup Delivers Strong U.S. Ratings Windfall for Fox, Telemundo, and Peacockvariety.comKey quotes
· 3 pulledThe FIFA World Cup tournament barreled into North America this year amid a tide of nativism, political polarization in the U.S. and the usual uncertainty over how well the quadrennial men's soccer championship would play with American sports fans.
After 25 days, the answer is undeniable.
The World Cup has delivered an audience and sponsorship windfall for Fox Sports and for Telemundo and Peacock, which have Spanish-language linear and streaming rights to the tournament in the U.S.
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