Wimbledon and IBM to Launch AI-Powered Fan Features on Redesigned Digital Platforms for 2026 Championships
By
Ray Sharma
Summary
The All England Lawn Tennis Club and IBM have announced new AI-powered digital fan features for Wimbledon 2026, powered by IBM's watsonx technology. The features will be available on a fully redesigned Wimbledon app and website, aiming to provide personalized and seamless experiences for global tennis fans. The initiative pairs fan-facing innovation with operational transformation to engage the next generation of tennis fans.
Source
bskyWimbledon and IBM to Launch AI-Powered Fan Features on Redesigned Digital Platforms for 2026 Championshipsthefastmode.comKey quotes
· 2 pulledThe watsonx AI-powered capabilities are available on the Wimbledon app and wimbledon.com, which have been fully modernised and redesigned to provide a seamless and personalised experience to millions of global tennis fans during The Championships.
Pairing fan-facing innovation with operational transformation, IBM and the All England Club are creating a digital foundation to deeply engage the next generation of tennis fans.
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