Amazon AWS Launches AI-Powered Basketball Analytics Platform for NBA 2025-2026 Season
By
Elissa Welle
Toasted golden, schmeared with insight. Top of the rack.
Summary
Amazon Web Services is launching a new AI-powered basketball intelligence platform called 'NBA Inside the Game' for the 2025-2026 NBA season. The technology will track 29 body parts of each player to provide granular metrics, including individual defender tracking during offensive plays and quantifying shot difficulty. This represents a significant advancement in sports analytics through detailed movement tracking and AI analysis.
Key quotes
· 3 pulledNew analysis of basketball players and games is coming to NBA fans live and online this 2025–2026 season thanks to Amazon Web Services' AI and some seriously detailed movement tracking.
Fans will get more granular player metrics, like tracking individual defenders during an offensive play or quantifying how hard each shot was for a player to take.
The new tech will track 29 body parts of each player as they move across the court.
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