Why Your Direct Mail Envelope Strategy Matters More Than You Think

You’re happily collecting the day’s mail. In your stack of mail, you see a letter that doesn’t quite look like the others. It’s a stark, blank, plain envelope. Your first thought is probably that it’s a bill, an overdue notice, something from the IRS about your tax return or maybe a letter from a friend. Sure, you open it up because you feel that you have to. But you’re not expecting good news. Then you discover it’s an appeal from an animal shelter. Are you suddenly excited about helping abused animals? Doubtful. In reality, you’re probably just relieved that’s it’s not bad news or disappointed that it’s actually not a letter from your Aunt Edna. Why the Envelope Strategy… The post Why Your Direct Mail Envelope Strategy Matters More Than You Think appeared first on NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit .

Why Your Direct Mail Envelope Strategy Matters More Than You Think

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