Apple raises prices across product lineup, blames AI industry's component demand
By
Terrence O'Brien
Summary
Apple has raised prices across its product lineup — including the MacBook Pro, iPad Air, and HomePod Mini — with CEO Tim Cook blaming the AI industry's soaring demand for memory and components. This "RAMageddon" trend is affecting the entire tech sector, from gaming consoles to phone launches, as companies pass rising costs to consumers despite record profits.
Source
Key quotes
· 3 pulledTim Cook recently said price increases were 'unavoidable' and described the company's pricing as 'unsustainable.'
Cook squarely placed the blame at the feet of the AI industry, which is not surprising.
RAMageddon has already come for your desktop PCs and gaming consoles.
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