Why don’t major apps like Instagram, Netflix and Spotify offer passkeys yet?

Major apps like Instagram, Netflix, Spotify seem to have no passkey adoption yet however, there is a new website that is drawing attention to technology companies that have yet to adopt passkeys, a login method increasingly viewed by security experts as a safer alternative to traditional passwords.Created by security researcher Scott Helme, the website tracks major apps and online services that do not currently offer passkey support to users. According to data cited on the platform, around one in four major internet services still rely primarily on passwords despite broader industry efforts to move toward passwordless authentication.Among the companies highlighted are Instagram, Netflix and Spotify, which currently do not offer standalone passkey support for all users. The website's aim is to encourage wider adoption by publicly identifying companies that have yet to implement the technology.Passkeys are designed to improve account security by replacing passwords with credentials generated and stored on a user's device. Authentication can be completed using biometrics such as facial recognition or fingerprints, or through physical security keys. Because passkeys are tied to specific devices and websites, they are generally considered more resistant to phishing attacks and credential theft.Unlike passwords, passkeys do not require users to remember or manually enter login credentials. Security experts have increasingly promoted them as a way to reduce the risks associated with weak, reused or stolen passwords.Helme, in a blog post, said the project was created to encourage companies to make passkeys available and give users the option to adopt stronger security measures. The website categorises services based on whether they currently support passkeys, creating a public benchmark for adoption across the technology industry.Several large technology companies, including Apple, Google and Microsoft, already support passkey authentication across their platforms and have been among the most vocal advocates of passwordless security.The website also notes that some services offer limited passkey functionality. For example, Instagram users can access passkey-based login only if their account is linked to a Facebook account that already has passkeys enabled.Passkeys are increasingly being promoted as a safer alternative to traditional passwords because they reduce the risk of phishing, credential theft and account takeovers. Instead of relying on a password that users must remember and enter, passkeys are generated and stored securely on a user's device and are typically accessed through biometric authentication such as a fingerprint or facial recognition.Because they are tied to both the device and the specific website or app, passkeys are far more difficult for hackers to steal or misuse. Security experts view them as a key step towards a passwordless future, helping users protect their accounts without having to manage complex or frequently changing passwords.Also read: Unknown number on WhatsApp? Meta rolls out new warning before chats