Warner Records Partners With Sickamore's Three Times LOUDER Imprint, Signs Laila! As Flagship Artist
By
Gail Mitchell
Summary
Warner Records has partnered with music executive Randall "Sickamore" Medford and his culture-forward imprint three times LOUDER. The first artist signed under this strategic partnership is alternative R&B artist Laila!. The deal brings Sickamore's imprint and A&R expertise into the Warner Records fold, expanding the label's reach into culture-driven music.
Source
Twitter / XWarner Records Partners With Sickamore's Three Times LOUDER Imprint, Signs Laila! As Flagship Artistbillboard.comKey quotes
· 2 pulledWarner Records is partnering with music executive Randall "Sickamore" Medford and his culture-forward imprint three times LOUDER, Billboard can exclusively report on Thursday (July 2).
Signed as the flagship artist under the new strategic partnership is alternative R&B artist Laila!
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