Warner Music Group launches 5 Junction label to invest in South Asian artists in the U.S.

Summary

Music strategist Anjula Acharia, who was told she was "20 years too early" to bring South Asian talent to the U.S., has now launched 5 Junction — a joint label with Warner Music Group focused on investing in South Asian artists. The venture capitalizes on the growing popularity of South Asian music in America, driven by artists like Diljit Dosanjh and Karan Aujla, and reflects a broader industry shift as labels and investors recognize the commercial potential of the South Asian music market.