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Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic

AdExchanger Content Studio

19h agoen

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AdExchangerWalmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmaticadexchanger.com

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Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like […] The post Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic

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