Vicki Ashurst launches Vickilicious: a tattoo-inspired art and apparel brand

Summary

Vicki Ashurst, a South Wales-based designer with a background in branding and identity design, launched her own brand called Vickilicious. The brand is inspired by tattoo culture and focuses on bold illustration, storytelling, and apparel including art prints, handmade cards, graphic t-shirts, and enamel pins. The article explores how she transitioned from clean, strategic studio work into the more expressive and wild world of tattoo-inspired merchandise and NFTs, using the brand as a creative outlet that feeds her soul.