Consumer Reports: Uber and Lyft may be using AI to personalize pricing beyond surge pricing
By
Jonathan Sayers
Summary
Consumer Reports' investigation found that Uber and Lyft may be using AI-powered algorithms to charge users different prices for the same rides at similar times, going beyond standard surge pricing. The pricing appears to be based on what the algorithm thinks each user is willing to pay rather than pure supply and demand dynamics.
Source
bskyConsumer Reports: Uber and Lyft may be using AI to personalize pricing beyond surge pricingbgr.comKey quotes
· 3 pulledsome users may see dramatically different prices for the same Uber and Lyft rides at similar times
these rideshare apps are adjusting prices based on how much an AI-powered algorithm thinks the user is willing to pay, rather than basing the price on supply and demand
Uber is one of the most notable examples among everyday apps that are tracking your activity
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