Trust and transparency: Building a media brand for the TikTok generation

TikTok positions search as performance driver amid AI reshaping of discovery landscape

TikTok is positioning itself as a discovery-driven search platform, arguing that rising search activity on the app demonstrates how discover

Whistleblowers: Meta and TikTok Allowed Harmful Content After Research Showed Outrage Drives Engagement

Whistleblowers reveal that social media companies Meta and TikTok knowingly allowed more harmful content on their platforms after internal r

How Paid Media Accelerates Brand Visibility in AI-Powered Discovery

This article argues that paid media's most valuable function is not just lead generation, but the speed at which it reveals what's working i

Establishing a strong online presence through content creation on TikTok and YouTube

How TikTok Industrialized Human Attention and Transformed Media Consumption

The article examines how TikTok has fundamentally transformed media consumption and culture by industrializing human attention through short

Who Controls TikTok? Examining the Military and Political Ties Behind New Investors

The article examines how TikTok's ownership and control are shifting toward entities with ties to Israeli military contracts, U.S. defense f