Track CLTV conversions for lead generation with Google Sheets Reader

Google Ads adds native Leads screen for tracking form submissions within Conversions section

Google Ads has introduced a dedicated Leads screen within the Conversions section, centralizing data from Google-hosted forms. This feature

Converge: Conversion Tracking, Attribution, and Marketing Reporting

FunnelYT: Track Lead Generation from YouTube Videos

FunnelYT is a tool that helps YouTube creators, marketers, and founders track lead generation from their videos. It enables users to see whi

How to Fix Google Ads Smart Bidding Using a Primary vs. Secondary Conversion Framework

Many Google Ads accounts suffer from a conversion tracking problem disguised as a strategy problem. The article explains how labeling every

The Challenge of Tracking AI-Generated Search Leads from Personalized Conversations

The article discusses the growing phenomenon of AI-driven search leads that are invisible to traditional tracking tools. Customers are findi

Google announces multiple advertising measurement changes affecting CTV reach, IP data, and lead tracking

Google announced a series of measurement changes across its advertising platform in early June, affecting how advertisers count audiences (p