Google Ads adds native Leads screen for tracking form submissions within Conversions section
By
Luis Rijo
Fresh out the oven, still warm. Top of the tray.
Summary
Google Ads has introduced a dedicated Leads screen within the Conversions section, centralizing data from Google-hosted forms. This feature allows advertisers to track prospects through the sales funnel (raw, qualified, converted, lost statuses) across a 60-day window directly within the platform, without needing to leave Google Ads or rely on a separate CRM tab. The addition represents a structural shift in how ad platforms relate to customer relationship management systems.
Key quotes
· 3 pulledGoogle last month added a dedicated Leads screen inside the Conversions section of Google Ads, centralising data from Google-hosted forms
The addition is not a minor dashboard tweak. It touches the structural relationship between ad platforms and customer relationship management
giving advertisers a direct view of where each prospect sits in the sales funnel - without leaving the platform
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