BBC tells Today programme correspondents to prioritise TikTok and digital content over radio
By
Michael Savage
Summary
The BBC has reportedly told correspondents on its flagship Radio 4 Today programme — which has 5 million listeners — to prioritise creating content for social and digital platforms like TikTok and Instagram over traditional television and radio appearances. Insiders describe this as a "body blow" that effectively downgrades the long-standing prestige of briefing the nation on the agenda-setting morning show. The shift reflects the BBC's broader strategy to reach younger audiences on digital platforms, but has sparked concern among staff about the diminishing priority of one of British broadcasting's most influential news programmes.
Source
bskyBBC tells Today programme correspondents to prioritise TikTok and digital content over radiotheguardian.comKey quotes
· 3 pulledFor decades, the task of briefing the nation on Radio 4's agenda-setting Today programme has been one of the most urgent tasks facing the BBC's top journalists.
Insiders at the corporation say that duty has effectively been downgraded, after an edict that will result in correspondents prioritising making content for TikTok, Instagram and other digital platforms.
Staff at Today were told last week that social and digital platforms were now the top priority for correspondents, effectively deprioritising traditional television and radio – including the flagship.
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