UK Government Plans to Require YouTube and TikTok to Promote BBC and ITV Content
By
Jake Kanter
Summary
The UK government is advancing a new Media Bill that would require major video-sharing platforms like YouTube and TikTok to prominently feature and boost discoverability of public service content from broadcasters such as the BBC, ITV, Channel 4, and Channel 5. The legislation, first proposed by Culture Secretary Lisa Nandy, could mean platforms would need to elevate official clips from programs like Question Time in user feeds and search results, ensuring public service media remains easily accessible to audiences.
Source
DeadlineUK Government Plans to Require YouTube and TikTok to Promote BBC and ITV Contentdeadline.comKey quotes
· 3 pulledYouTube, TikTok, and other major video-sharing platforms will be told to carry public service content prominently under new legislation being drawn up by the UK government.
British ministers are pressing ahead with a new Media Bill that will require YouTube to make it easy to discover content from the BBC, ITV, Channel 4, and Paramount-owned 5.
In practical terms, that could mean boosting official clips from shows like Question Time in user feeds and search results.
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