Tim Heidecker on Reimagining InfoWars as a Comedy Platform After The Onion's Acquisition
By
Christian Zilko
Summary
Tim Heidecker, the alternative comedian and co-creator of "Tim and Eric Awesome Show, Great Job!", has been installed as creative director of InfoWars following The Onion's acquisition of Alex Jones' disgraced conspiracy brand. In a new interview, Heidecker discusses his plans to transform the platform from a hub of disinformation into a comedy institution, blending satire with the absurdity of the current media landscape. He reflects on the challenges of rebranding a site so deeply associated with harmful conspiracy theories, his creative vision for the project, and the responsibility of using comedy to subvert rather than amplify dangerous ideas.
Source
IndieWireTim Heidecker on Reimagining InfoWars as a Comedy Platform After The Onion's Acquisitionindiewire.comKey quotes
· 3 pulledIt's hard to think of a recent entertainment industry development that generated more goodwill than The Onion's acquisition of InfoWars and instatement of Tim Heidecker as its creative director.
On paper, The Onion's satirical news bona fides and Heidecker's commitment to genre-bending alternative comedy make them the perfect pairing to take over the hollowed-out shell of Alex Jones' disgraced conspiracy brand.
Then the actual work began.
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