Blumhouse's M3GAN spin-off Soulm8te heads straight to streaming after sequel underperformance
Summary
Blumhouse's M3GAN spin-off, Soulm8te, is being released directly on streaming rather than in theaters. The article notes that M3GAN 2.0 underperformed compared to the original film, with Jason Blum admitting the studio overestimated audience engagement with the character. The spin-off is being sent to streaming where people are more likely to engage with it.
Source
Twitter / XBlumhouse's M3GAN spin-off Soulm8te heads straight to streaming after sequel underperformanceavclub.comKey quotes
· 3 pulledJason Blum admitted that the studio had "over-thought how powerful people's engagement was with her."
M3GAN 2.0 only managed to earn about a third of what the first film did in their respective opening weekends.
Now, M3GAN's spin-off, Soulm8te, is going somewhere that people are more likely to engage
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