Behind the Scenes: How Publicists Manufacture Virality in the Art World
By
Phin Jennings
Summary
This article examines how behind-the-scenes publicists and marketing agencies shape art world trends by manufacturing virality for musicians and artists. It references a viral Substack post about Chaotic Good Projects' strategy of creating fake fan accounts to simulate popularity for clients like Geese, Oklou, Charli xcx, and Doechii. The piece explores the broader question of what role publicists play in bringing certain artists to press and public attention, drawing on Phin Jennings' art market column to analyze how trends are created in the art world through deliberate behind-the-scenes orchestration rather than organic discovery.
Source
Twitter / XBehind the Scenes: How Publicists Manufacture Virality in the Art Worldocula.comKey quotes
· 3 pulledOne of the Chaotic Good founders called it 'trend simulation'.
The Fanfare Around the Band Geese Actually Was a Psyop
In his latest art market column, Phin Jennings asks what role behind-the-scenes publicists play in bringing certain artists to press and public attention.
You might also wanna read
Fandom's AI Clout Economy: When Fans Create Digital Replicas Despite Celebrity Discomfort
The article explores the emerging AI clout economy within fandom communities, where fans create AI-generated images and content of celebriti
The Verge·6mo ago
Examining Algorithmic Influence on Music Culture: When Marketing Becomes Inauthentic Growth Hacking
The article examines how modern music culture, particularly indie rock, has become shaped by algorithmic feeds and marketing strategies that
techcrunch.com·2mo ago
Creative professionals grow disillusioned with social media as platforms lose their original value
Creative professionals are increasingly disillusioned with social media platforms that once offered free exposure and community. Through dis
Creative Boom·4mo ago
How social media evolved from friend networks to entertainment feeds — and the growing backlash
Social media platforms have shifted from being communication tools between friends to short-video entertainment hubs designed to maximize us
bbc.com·17d ago
Why Compression, Not Creators, Is the Real Driver of Digital Content Hits
The article argues that the real driver behind successful digital content hits like "Backrooms" and "Obsession" isn't the creator or the You
IndieWire·6d ago
Investigation reveals brands using undisclosed AI-generated influencers for social media marketing
An investigation by The Guardian reveals that brands are increasingly using AI-generated influencers on social media to promote products whi
theguardian.com·4d ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.