Base Design creates The Hyundai Hi, a discovery-focused digital platform blending content, culture and ecommerce
Base Design has partnered with South Korean luxury department store The Hyundai to launch The Hyundai Hi, a new digital platform that reimagines the department store experience for the ecommerce era. The platform blends content, culture, and shopping, positioning itself as 'The Hyundai in your pocket' and focusing on discovery, participation, and entertainment rather than traditional online retail. The brand slogan is 'HiHi'.
Key quotes
Positioned as 'The Hyundai in your pocket', the platform represents a shift away from a traditional online shopping experience.
Instead, it has been designed around discovery, participation and entertainment, encapsulated in its brand slogan 'HiHi'.
Base Design has partnered with South Korean luxury department store The Hyundai to launch The Hyundai Hi, a new digital platform that reimagines the role of the department store in an age dominated by ecommerce and AI.
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