Hyundai Design Chief: Korean Cultural Influence Enables More Creative Small Car Designs
By
Nat Barker
The kind of bagel that ruins lesser bagels for you.
Summary
Hyundai's Design Center head Simon Loasby discusses how global interest in South Korean culture (K-pop, K-media) is enabling the automaker to create more unconventional and "zany" small car designs. The interview explores how Hyundai's position as an "accepted outsider" allows for greater creative freedom in automotive design, suggesting an upcoming renaissance in cool small cars.
Key quotes
· 3 pulled"We're the outsider, but a very accepted outsider, possibly because of K-pop and K-media having a positive influence, which sprinkles onto us as well"
"So we do have the opportunity to be a bit zany with our designs"
"We're due a renaissance in cool small cars"
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