BMW Unveils New Logo for Standalone Performance Brand Alpina
By
Tom Ravenscroft
Sesame, salt, and substance. A flagship bake.
Summary
BMW has unveiled a new logo for its standalone performance brand BMW Alpina, which was originally founded as a BMW tuning business in 1965 and acquired by BMW in 2022. The logo features a clean, minimalist design with the Alpina name in a custom typeface, representing the brand's focus on high-end performance vehicles. The design aims to convey calmness and confidence while maintaining a connection to BMW's heritage. The article discusses the design philosophy behind the logo and the strategic positioning of Alpina as a distinct performance brand within the BMW Group.
Key quotes
· 4 pulledOriginally founded as a BMW tuning business in 1965, Alpina was acquired by the German car brand in 2022 and will now form a distinct brand with its own logo as part of BMW Group.
The transfer of the Alpina trademark rights on 1 January 202...
The logo features a clean, minimalist design with the Alpina name in a custom typeface, representing the brand's focus on high-end performance vehicles.
The design aims to convey calmness and confidence while maintaining a connection to BMW's heritage.
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