Why mid-market companies need a fractional Chief Data Officer, not just better dashboards
By
CM Guest Columnist
Summary
The article argues that mid-market companies struggling with inconsistent data and reporting discrepancies should not reflexively blame their tools or dashboards. Instead, the real issue is often a lack of a dedicated data operating layer — a role the author calls the "fractional CDO" (Chief Data Officer). This person bridges the gap between raw data and business decision-making, providing governance, context, and consistency without the full-time executive cost. The piece makes the case that many data problems are organizational and operational, not purely technical.
Source
Key quotes
· 3 pulled"What is the customer churn rate?" One figure comes back. Great. But by Thursday the same question produces a different number, drawn by a different analyst from a different table.
The reflex would be to treat the discrepancy as a tooling failure and to reach for another dashboard, maybe a cleaner pipeline, or one more warehouse migration, after all. But in reality it's rarely a tooling problem.
The fractional CDO is the operating layer mid-market companies didn't know they needed.
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