Antonin Tron's Debut Balmain Campaign Blends New French Style with Neo-Noir Cinema
By
Camille Freestone
Summary
Antonin Tron has debuted his first campaign as Balmain's new creative director, succeeding Olivier Rousteing after a 14-year tenure. For his Fall 2026 show in Paris, Tron blended the house's "New French Style" heritage from 1945 with his own 1980s neo-noir cinematic influences, featuring dramatic leather flight jackets, draped jersey dresses, and high-slit pencil skirts. The campaign was shot in Los Angeles twilight, emphasizing a moody, cinematic aesthetic.
Source
Twitter / XAntonin Tron's Debut Balmain Campaign Blends New French Style with Neo-Noir Cinemaharpersbazaar.comKey quotes
· 3 pulledAntonin Tron was announced as the new creative director of Balmain at the end of last year, succeeding Olivier Rousteing's 14-year tenure.
He had big shoes to fill: both those of Rousteing and Pierre Balmain himself.
Tron paid homage to the house's 'New French Style' dating back to its founding in 1945, which he then imbued with his own love of 1980s neo-noir heroines.
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