New Designers Unveils Future-Facing Identity by TM for 40th Anniversary
By
Abbey Bamford
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
New Designers unveils a future-facing campaign identity by TM Studio to celebrate its 40th anniversary, focusing on community and abstraction over nostalgia.
Key quotes
· 4 pulledDesigned by long-time creative partner TM Studio, the refreshed visual direction sets out a future-facing tone for this summer's milestone edition.
Launched in 1985, New Designers has become a defining rite of passage for UK design graduates.
It's where many get their first foot in the industry and where employers go to discover talent.
The refreshed visual direction sets a tone of playful abstraction and a renewed focus on community over individualism.
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