Internal Documents Reveal How Social Media Companies Targeted Teens During School Hours
By
Jennifer Valentino-DeVries
Summary
Internal documents reveal how social media companies like Snapchat, Meta, and TikTok deliberately targeted teenagers during school hours to maximize engagement. Snapchat sent alerts during class time, Meta paid teen ambassadors to promote Instagram at school, and TikTok funded school events through the National PTA. Schools and educators argue these tactics have undermined education by distracting students throughout the day.
Source
bskyInternal Documents Reveal How Social Media Companies Targeted Teens During School Hoursnytimes.comKey quotes
· 3 pulledSnapchat sent phone alerts to adolescents during school hours, urging them to share what was going on in their classrooms.
Meta paid 'teen ambassadors' to promote Instagram and hand out swag to their friends at school.
TikTok gave the National PTA millions of dollars, in part to throw school events
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