Cocogun creates new OOH campaign continuing The Economist's classic 'white out of red' tradition

Summary

The article reports on Sydney-based agency Cocogun creating a new out-of-home advertising campaign for The Economist. The campaign continues the brand's iconic 'white out of red' poster series that originated in the late 1980s with Abbott Mead Vickers. The new posters aim to highlight The Economist's "commitment to truth and reason in an era of complexity and exponential change," adapting the classic witty style to reflect contemporary times.

Source

Creative ReviewCocogun creates new OOH campaign continuing The Economist's classic 'white out of red' traditioncreativereview.co.uk