Super Keen Studio redesigns case study format to highlight strategic thinking over visual deliverables
By
Tom May
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Super Keen Studio, founded by designers Lauren Wong Lee and Gabby Lord, has redesigned their website with a new case study format that prioritizes strategic thinking over visual deliverables. Instead of the typical design portfolio formula (hero shot, process overview, glossy deliverables), they present case studies that lead with the strategic challenges, positioning frameworks, naming rationales, and narrative architecture behind their work. This approach aims to better showcase the invisible labor of design strategy that rarely makes it into polished case studies, setting a new standard for how design studios communicate their value.
Key quotes
· 4 pulledEvery design studio faces the same problem: how do you showcase the work that doesn't appear in a final design file?
The invisible labour of strategy—the positioning frameworks, the naming rationales, the painstaking narrative architecture—rarely makes it into the polished case study.
What we get instead is the design industry's most tired formula: hero shot, process overview, glossy deliverables, credits. Rinse, repeat, yawn.
Lauren Wong Lee and Gabby Lord—the design duo who work together as Super Keen Studio—has decided this simply won't do any more.
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