Studio Kiln Modernizes Vinted's Brand Identity to Reflect Its Community Spirit
By
Abbey Bamford
A weekday bagel. Dependable, satisfying, no fuss.
Summary
Studio Kiln has collaborated with Vinted to refresh its brand identity, aiming to modernize and unify the brand while retaining its community-driven ethos. Vinted, a leading second-hand fashion marketplace with over 100 million members, sought to strengthen its identity amid growing competition in the resale market. The redesign focuses on maintaining the emotional connection with users while updating its visual toolkit, including the beloved handwritten logo.
Key quotes
· 3 pulledVinted has built its reputation on making second-hand the first choice.
Modernising and unifying the brand while keeping the emotional connection that has made Vinted so trusted was the main challenge.
The second-hand fashion giant has teamed up with Studio Kiln to evolve its brand identity, amplifying its mission and modernising its toolkit.
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