Marketing Leaders from NBCUniversal, IBM, State Farm, Autodesk and Coinbase Discuss AI and Trends at Cannes Lions
By
Cynthia Littleton
Summary
Variety's "Strictly Business" podcast, recorded at the Cannes Lions festival, features top marketing and business leaders from NBCUniversal, IBM, State Farm, Autodesk, and Coinbase. Host Todd Spangler leads conversations with CMOs Dara Treseder (Autodesk) and Cat Ferdon (Coinbase) about audience engagement strategies and how their companies are leveraging AI. The episode captures insights from the Canva Creative Cabana space at the international festival of creativity.
Source
VarietyMarketing Leaders from NBCUniversal, IBM, State Farm, Autodesk and Coinbase Discuss AI and Trends at Cannes Lionsvariety.comKey quotes
· 1 pulledDara Treseder, CMO of Autodesk, and Cat Ferdon, CMO of Coinbase, compare notes on how they reach audiences and how they've harnessed the power of AI at their next-generation digital giants.
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