Stream - Introducing Media Transformations from Cloudflare Stream

Today, we are thrilled to announce Media Transformations, a new service that brings the magic of Image Transformations to short-form video files, wherever they are stored! For customers with a huge volume of short video — generative AI output, e-commerce product videos, social media clips, or short marketing content — uploading those assets to Stream is not always practical. Sometimes, the greatest friction to getting started was the thought of all that migrating. Customers want a simpler solution that retains their current storage strategy to deliver small, optimized MP4 files. Now you can do that with Media Transformations. To transform a video or image, enable transformations for your zone, then make a simple request with a specially formatted URL. The result is an MP4 that can be used in an HTML video element without a player library. If your zone already has Image Transformations enabled, then it is ready to optimize videos with Media Transformations, too. For example, we have a short video of the mobile in Austin's office. The original is nearly 30 megabytes and wider than necessary for this layout. Consider a simple width adjustment: The result is less than 3 megabytes, properly sized, and delivered dynamically so that customers do not have to manage the creation and storage of these transformed assets. For more information, learn about Transforming Videos .