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Squeezy Toys Signal the Rise of the Viral Economy: Why Everyday Objects Are Becoming Must-Have Collectibles

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From the article

Ordinary products are turning into viral collectibles that consumers can't stop hunting for. The biggest toy trends are no longer driven by blockbuster movie franchises or famous characters. Instead, they're increasingly inspired by everyday objects that consumers instantly recognize, from sticks of butter and bananas to ducks and toilet paper. What makes these products successful isn't complexity—it's familiarity combined with playful design and strong social sharing. The rapid rise of...
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