Why CMOs Are Losing Influence: It's a Missing Operating System, Not Short-Term Thinking

A Lippincott study reveals that only 28% of CMOs feel they have real organizational influence, with many trading long-term brand building for short-term wins. Gini Dietrich argues this isn't a short-term vs. long-term problem but a structural one: CMOs are managing individual marketing channels instead of running an integrated operating system. She proposes the PESO Model® (Paid, Earned, Shared, Owned media) as the solution to restore CMO influence in the C-suite by creating a unified, measurable marketing system.