CD PROJEKT RED Explains the Origins of Its "We Are Rebels" Studio Catchphrase
Summary
A brief, informal studio culture piece from CD PROJEKT RED explaining the origin and meaning of their internal catchphrase "We Are Rebels." The phrase has no single origin but has become a core part of the studio's identity, appearing on merchandise and walls, and is used to express a rebellious, risk-taking mindset when pursuing creative ideas.
Source
Twitter / XCD PROJEKT RED Explains the Origins of Its "We Are Rebels" Studio Catchphrasecdprojektred.comKey quotes
· 3 pulledWell, nobody at RED knows who said it first, but 'We Are Rebels' has been living with us since forever.
It's on our t-shirts and studio walls; it's something we say, and one of the ways we think.
It's an expression we often add after coming up with something crazy — as well as a casual equivalent of 'what can possibly go wrong?'.
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