Soho Radio Launches 10th Anniversary Rebrand and Digital Expansion
By
Abbey Bamford
Crackles when you bite it. Shows the baker did the work.
Summary
Soho Radio, an independent London radio station, is celebrating its 10th anniversary with a comprehensive rebrand by Wonderhood Design, including a new visual identity, mobile app launch, and expansion to DAB radio. The station aims to reach one million weekly listeners while maintaining its commitment to championing music and subculture without compromise. The rebrand emphasizes the station's community of DJs and its distinctive approach to music curation that sets it apart from mainstream radio.
Key quotes
· 3 pulledThe station has recently launched a brand-new app, expanded into DAB, and unveiled a refreshed identity by Wonderhood Design, all part of a mission to reach one million listeners a week.
Soho Radio has built a cult following by championing music and subculture without compromise, refusing to sound like the rest and treating music...
It marks a major milestone for the station, which began life in 2014 from a small studio on Great Windmill Street.
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