F37 launches Clubbed nightlife brand after documenting UK club culture history
By
Tom May
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
F37, a Manchester-based design studio and type foundry, has transitioned from documenting UK club culture through their acclaimed book "Clubbed: A Visual History of UK Club Culture" to actively participating in it. They've launched their own nightlife brand called Clubbed, complete with a custom variable font and a debut event, transforming their historical research into a living promoter brand.
Key quotes
· 3 pulledThere's a particular kind of professional restlessness that comes from documenting someone else's glory days.
The answer, it turns out, was to stop documenting and start doing.
F37 has turned its own book about club culture into a living promoter brand, complete with custom variable font and a debut event.
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