Snapchat introduces AI chatbot and new tools for ad campaign management
By
Andrew Hutchinson
Summary
Snapchat is introducing new AI-powered advertising tools, including a chatbot assistant within Snapchat Ads Manager that guides advertisers through campaign setup, error correction, and performance optimization. The update also includes dynamic product ads and updated creative tools, along with the Snap Creator Network to help advertisers find suitable creator partners for their campaigns.
Source
bskySnapchat introduces AI chatbot and new tools for ad campaign managementsocialmediatoday.comKey quotes
· 4 pulledSnapchat is looking to power up its ad business with new artificial intelligence-powered additions, including a guided ad set-up process, dynamic product ads and updated creative tools.
Snapchat is rolling out an AI-powered chatbot within Snapchat Ads Manager.
The bot will enable advertisers to describe their goals and get customized guidance on campaign set-up.
Snapchat's AI assistant will also be able to provide notes on how to correct errors and improve performance, and it can recommend additional enhancements to maximize the
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