Smartly launches Synapse AI memory layer for ad agents managing $7 billion in spend
By
Luis Rijo
Summary
Smartly launched Smartly Synapse, an AI orchestration and memory layer for AI agents managing advertising campaigns across 800 brands and $7 billion in annual ad spend. Announced at Cannes Lions 2026, Synapse creates a continuous feedback loop connecting campaign data, business context, and performance outcomes, enabling AI agents to make faster, more informed decisions with fewer manual handoffs. The platform serves as a shared memory infrastructure that links agent decisions directly to campaign results across Smartly's client base.
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bskySmartly launches Synapse AI memory layer for ad agents managing $7 billion in spendppc.landKey quotes
· 3 pulledSmartly on June 22, 2026 introduced Smartly Synapse, an AI orchestration and memory layer designed to sit behind every AI agent on the platform, connecting campaign data, business context, and performance outcomes in a continuous loop across the company's 800-brand client base.
The announcement was timed to coincide with the opening day of the Cannes Lions International Festival of Creativity, which ran June 22 to 26 in Cannes, France.
Cannes Lions 2026 drew a concentrated cluster of agentic AI infrastructure announcements, with Smartly joining Adobe, DoubleVerify, L
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