Shanghai TV Market Introduces Dual-Venue Format to Connect Chinese Content Sellers with International Buyers
By
Jenny S. Li
Summary
The Shanghai International Film & TV Market is introducing a dual-venue format at the Shanghai Exhibition Center, featuring separate spaces for international company pavilions and a dedicated matchmaking arena connecting Chinese content sellers with buyers from key markets including the U.K., France, Brazil, and Canada. The international pavilion hosts institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain, with programming focused on foreign production showcases and location promotion for Europe and the Middle East. The initiative aims to boost Chinese content exports by facilitating direct business connections between Chinese sellers and international buyers.
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Key quotes
· 2 pulledThe Shanghai International Film & TV Market is launching a new dual-venue format at the Shanghai Exhibition Center this year, with separate spaces for international company pavilions and a dedicated arena pairing Chinese content sellers with buyers from major markets including the U.K., France, Brazil, and Canada.
The international pavilion brings together institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain, with programming centered on foreign production showcases and location promotion for Europe and the Middle East.
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