Shanghai Transforms Struggling Cinemas into Themed Entertainment Hubs to Revive Film Industry
By
Mathew Scott
Summary
Shanghai is reinventing its movie theaters to combat China's box-office downturn by transforming struggling cinemas into themed entertainment hubs. The article highlights how a former struggling cinema in the Xujiahui Metro City mall has been converted into a destination for animation fans, featuring cosplaying teenagers, anime merchandise stores, and collectibles. This strategy aims to attract younger audiences and boost spending by blending film screenings with pop culture experiences, as Shanghai works to strengthen its position as "China's City of Film."
Source
Twitter / XShanghai Transforms Struggling Cinemas into Themed Entertainment Hubs to Revive Film Industryhollywoodreporter.comKey quotes
· 3 pulledStep inside Shanghai's sprawling Xujiahui Metro City mall and you'll find what was once a struggling cinema has been transformed into the spiritual home for Shanghai's legion of animation fans.
On the ground behind them are bags full of anime-themed collectibles — including some furry little recreations from the hit Chinese animation Nobody — purchased from the scores of toy stores spread across
Cinemas themed around anime and live sports are luring younger crowds — and their spending — as Shanghai works to contend with China's box-office downturn.
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