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How Disney's Star Wars Era Fueled Toxic Fandom for Women

By

Alison Foreman

8d ago· 17 min readenOpinion

Summary

This opinion piece argues that Disney's handling of the Star Wars franchise, particularly under Kathleen Kennedy's leadership, created an environment that made fandom toxic for women. The author contends that while some criticism of the sequel trilogy was warranted, the discourse became increasingly hostile and gendered, fueled by culture wars and brand fatigue. The article explores how the backlash against films like "The Last Jedi" intersected with broader political and social divisions, ultimately making Star Wars fandom a psychologically draining space for women.

Key quotes

· 3 pulled
I don't even want to get into it.
There are few social experiences more psychologically draining to me right now than hearing a man casually bring up 'Star Wars.'
Frankly, after more than a decade of wildly underwhelming creative leadership by former Lucasfilm Ltd. president Kathleen Kennedy, who stepped down in January, I'd say some backlash was warranted.
Snippet from the RSS feed
Why 'Star Wars' fandom became socially toxic for women amid Disney’s sequel trilogy backlash, culture wars, and brand fatigue under Kathleen Kennedy.

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