Biodiversity Data as a Strategic Enabler: A Resource-Advantage Framework for Sustainable Marketing

Lorenzo Pirozzi

23d ago· 2 min readenInsight

science sustainability business marketing strategy

Summary

This research introduces a theoretical framework for biodiversity-centric strategic marketing, grounded in Resource-Advantage theory. It positions open-access biodiversity data as a strategic enabler for business sustainability, helping firms integrate biodiversity information into decision-making and sustainability communication. The framework conceptualizes trust-building through three interconnected forms: trust in value chain actors, trust in biodiversity-related exchange actions, and trust in open-access biodiversity data. Together, these strengthen corporate capacity to assess, disclose, and manage biodiversity impacts and dependencies across business activities.

Source

bskyBiodiversity Data as a Strategic Enabler: A Resource-Advantage Framework for Sustainable Marketingmeetingorganizer.copernicus.org

Key quotes

· 3 pulled

Businesses across sectors increasingly require biodiversity-related information to meet rising expectations for sustainability, transparency, and nature-positive action.

This research introduces a theoretical lens for biodiversity-centric strategic marketing that positions open-access biodiversity data as a strategic enabler of business sustainability.

The framework conceptualizes how firms build trust in systemic change through three interconnected forms of trust: trust in value chain actors, trust in biodiversity-related exchange actions, and trust in open-access biodiversity data.

Snippet from the RSS feed

Businesses across sectors increasingly require biodiversity-related information to meet rising expectations for sustainability, transparency, and nature-positive action. Yet many firms continue to struggle with how biodiversity data can be meaningfully in

You might also wanna read

A Founder's Framework for Strategic Open-Source Business Decisions

The article presents a decision framework for founders considering open-sourcing their company's software, arguing that open-source should b

extremefoundership.substack.com·4mo ago

Building a Business Case for Accessibility in B2B Products: A Strategic Guide

Gloria Diaz Alonso shares her journey of advocating for accessibility in B2B products, moving from frustration with business indifference to

Smashing Magazine·1y ago

Circular Transformation: Empowering Tourism SMEs with GreenSET

ema.europa.eu·3mo ago

Creative professionals share sustainable product swaps that combine good design with eco-consciousness

Creative Boom asked its community of designers, illustrators, and brand strategists about sustainable product swaps that genuinely feel like

Creative Boom·4mo ago

A New Framework for Making Actionable Science More Actionable

usgs.gov·10d ago

Smart visitor insights reshaping off-season tourism across Europe

ema.europa.eu·4mo ago

Comments

No comments yet. Be the first.