SeidrLab's Brand Identity: A Norse-Inspired Visual Transformation
By
David Airey
Summary
SeidrLab, a data science and technology company specializing in AI, machine learning, and bespoke software, underwent a brand transformation with design agency Mubien Brands. The visual identity draws inspiration from the ancient Norse art of Seidr (associated with prophecy and transformation), featuring a variable logo and visual universe centered around this concept. The article describes the branding process and the conceptual foundation behind the company's new identity.
Source
Identity DesignedSeidrLab's Brand Identity: A Norse-Inspired Visual Transformationidentitydesigned.comKey quotes
· 3 pulledDrawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that reflected SeidrLab's essence.
Specialising in AI, machine learning, and bespoke software products, SeidrLab's ambition was to encapsulate their commitment to innovation, expertise, and forward-thinking approach.
The variable logo and the visual universe spin around the concept of transformation.
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