Salesforce acquires AI customer support startup Fin for $3.6 billion
By
Carly Page
Summary
Salesforce has agreed to acquire AI customer support company Fin (formerly Intercom) for $3.6 billion. The deal, announced on Monday, is expected to close in the fourth quarter of Salesforce's fiscal 2027. The acquisition bolsters Salesforce's Agentforce business as software companies compete to convince customers that AI bots can effectively handle customer service. Fin's flagship product is an AI customer service agent that handles support requests across live chat, email, and other platforms, with the company claiming its AI agents can resolve three-quarters of customer queries without human intervention.
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Key quotes
· 3 pulledSalesforce has agreed to buy AI customer support outfit Fin for $3.6 billion, bolstering its Agentforce business as software vendors race to convince customers that bots really can handle customer service.
The CRM giant announced on Monday that it had signed a definitive agreement to acquire Fin, formerly known as Intercom, in a deal expected to close during the fourth quarter of Salesforce's fiscal 2027.
Support bot maker claims its AI agents can resolve three-quarters of customer queries without human help
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