Advaya Capital Acquires Comscore Movies for $70M, Rebrands as Rentrak
By
Jill Goldsmith
A bagel you'd recommend to a friend without hedging.
Summary
Private equity firm Advaya Capital has acquired Comscore's box office analytics division, Comscore Movies, for approximately $70 million in cash. The division is being renamed back to Rentrak, its original name before Comscore acquired it in 2016. The business collects transaction-level data from approximately 34,000 theaters and over 200,000 screens across 70+ countries, covering about 95% of the global box office and nearly 100% of the North American box office. Chris Aronson has joined the board as part of the transition.
Key quotes
· 3 pulledPrivate equity firm Advaya Capital completed its purchase of Comscore's box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak.
Comscore Movies — which collects transaction level data from approximately 34,000 theaters and more than 200,000 screens across 70+ countries — operated for years as Rentrak until Comscore acquired it in 2016.
The business covers approximately 95% of the global box office and nearly 100% of the North American box office, providing studios, distributors, and exhibitors with key data for release strategy, financial
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